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Booth number: L22
Speakers room: Roosevelt 3A/B,
Bronze Level East Tower



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What´s Inside Matters
The Speakers

1 | Dr. Dean Mersky

DDS: Founder/President OPT-In Dental Laboratory Cooperative, President Nacera US, Inc.


Competing in the New Normal: Knowing how to adjust in an industry that is continually evolving is everyone's key to growth and the future

In today’s hypercompetitive world, lab owners not only compete with each other, but also with changes in direction that dentistry is taking. To better understand the impact of these changes and how to deal with them, attendees will learn how to attract the segment they can best serve.

Dr. Dean Mersky earned his DDS from the University of Detroit. After 26 years of general practice in California, Dean has been director of clinical communication for the Captek Company, an industry business consultant, and a large-lab implant director. He is founder of OPT-In Management, and currently serves as president, Nacera US, Inc.


Timetable Dr. Dean Mersky
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2 | Dr. Francois Lelievre

President Dentaurum Ceramics FR


“How One Touch Can Drastically Improve the Added Value of Your Full Contour Restoration”

The One Touch pastes in combination with Nacera ZrO2 give you the opportunity to increase the value of your full contour restaurations.
With pastes ready to use you can easily achieve better aesthetic results  with one firing. The presentation will focus on scientific benefits of One Touch Concept and will describe clinical cases for single units and bridges.

Dr. Francois Lelievre earned his PhD in Material Sciences. Francois is President of Dentaurum Ceramics in France and also President of the French National Committee for Standardization in oral dentistry. In former times Francois was chairman of the industrial union of technical ceramics.


Timetable Dr. Francois Lelievre

3 | Bassam Haddad

The Moon Zirconia concept - A unique creative concept for a new face of full monolithic Zirconia


With only one step, discover the easiest way to obtain the perfect natural result in hue, value, Chroma and translucency on monolithic zirconia.

  • - New technique to prepare the zirconia shape, either from a digital library or by waxing your own morphology.
  • - Advanced glaze and internal stain layering for perfect shade.
  • - Time-saving creative technique achieving natural esthetics.

„Mr. Haddad is a graduated in dental technology in 1990. He earned many professional certifications from Germany and Switzerland by completing courses on different phases of dental technology. He acquired a large comprehensive knowledge in various systems of dental technology with the greatest masters of dental art in the world.
His work with dentists worldwide and his large experience made that he is serving as a leader opinion consultant for different new materials for many international manufacturers.
He is known to give passionate lectures and hands on courses where he shares his knowledge, own techniques and discoveries to manipulate ceramic and other materials for a natural and aesthetic result. Mr. Haddad is on the editorial board of Spectrum magazine and the author of several international articles on esthetic and restorative dentistry.
He is proudly a member of Oral Design international group. He is also a member of American Academy of Cosmetic dentistry and an honorary member of the Society of Esthetic Dentistry in Romania. Mr. Haddad holds VIVACLAIR CANADA dental laboratory in Montreal, Canada.”


Timetable Bassam Haddad
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4 | Gary Bagheri

Business Development Magic Touch Software


“How to Grow Your Lab Business”

It focuses on the following key areas:

  • Customer Service
    • Customer satisfaction
    • Process evaluation/Process review
  • Efficient lab productivity – managing customer issues, sales, remakes, pickups, tasks, scheduling, technician management, shipping, accounting and more
  • Effective marketing capabilities – campaign tracking, broadcast email, customer retention and more
Our team at Magic Touch Software (MTS) works with large and small dental labs in California and across the world. Many have seen an increase in customer satisfaction, lab efficiencies and growth in their business. From years of working with these labs, we can show other labs how they too can grow their business.

Since 1984, Gary Bagheri has been providing customer relation management software to major companies worldwide. In 2004, Bagheri founded Magic Touch Software International (MTSI) providing CRM software tailored to dental laboratory needs. Success in working with industry leading companies redefining laboratory processes and improving customer service lead Bagheri to creation of DLCPM Enterprise.


Timetable Gary Bagheri

5 | Rick Sonntag

RDT, AAACD, president/owner, 4Points Dental Designs, St. Petersburg, FL, Dawson Academy Credentialed Technician


“Breathing Life into Zirconia: Newer materials that increase translucency and opalescence, productivity and profitability.
Learn an easier, faster, and less expensive way to provide better, more life-like esthetics using full-strength 1400 MPa, zirconia”

Rick Sonntag RDT, AAACD is President of 4Points Dental Designs (St.Petersburg, FL), an Accredited Member of the American Academy of Cosmetic Dentistry, Credentialed Technician at The Dawson Academy, and previously worked as in-house ceramist at the clinical practice of The Dawson Center. In Rick’s 28 years of experience in the U.S., Germany, and Canada, his passion for education has inspired him to learn from numerous world-class clinicians and ceramists including Dr. Peter Dawson, Willi Geller, Ernst Hegenbarth, Dieter Schultz, Shigeo Kataoka, and many others. With his experience as an in-house Dental Technologist and lab owner, he is always looking for new ways to bridge the gap between dentist and technician, and create a synergy not usually found in traditional settings.


Timetable Rick Sonntag
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6 | Rami Siev

CEO/owner of Noris Medical, dental implant engineering manufacturing


“Making Profitability Easier with  All on Four Implants: Designing with Ease: Learn how to present the latest treatment options by offering zygomatic implants. Restorative opportunities will be presented to help technicians expand clinician support for treatment in this fast growing area. Digital guides will also be presented as a vital part of case design and success, and an adjunct to lab revenues.”


Timetable Rami Siev

7 | David Sklarski

president/CEO Noris Medical North America, former owner Sterngold


“Enhancing Revenue Through Implants: New Opportunities: With no investment lab owners will learn how to use their current digital technology to provide greater clinical support and value through education, case design, and joint marketing efforts by expanding their implant options.”

David Sklarski has a long background and history in M&A activity and Business Development with Cookson Group PLC, based in London. These efforts led David to take over as President/CEO of Sterngold and established direct distribution offices in Brazil and China and led to a management buy out of Sterngold in 2002. David joined Noris Medical in 2015 as President/CEO of its North American operation.


Timetable David Sklarski
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Presentation Time Table
Friday – February 24

Dr. Dean Mersky DDS
OPENING – President Nacera US.

1:30PM – 1:40PM

Rick Sonntag: RDT
Breathing Life into Zirconia: Newer materials that increase translucency and opalescence, productivity and profitability.

1:45PM – 2:25PM

Dr. Francois Lelievre
How One Touch Can Drastically Improve the Added Value of Your Full Contour Restoration

2:30PM – 3:10PM

David Sklarski
Enhancing Revenue Through Implants: New Opportunities

3:15PM – 3:50PM

Gary Bagheri
How to Grow Your Lab Business

3:55PM – 4:35PM

Rami Siev
Making Profitability Easier with All on Four Implants: Designing with Ease

4:40PM – 5:20PM

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to labday Chicago 2017.



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Presentation Time Table
Saturday – February 25

Dr. Dean Mersky DDS
OPENING – President Nacera US.

8:30AM – 8:40AM

Bassam Haddad
The Moon Zirconia Concept - A unique creative concept for a new face of full monolithic Zirconia

8:45AM – 9:25AM

Dr. Francois Lelievre
How One Touch Can Drastically Improve the Added Value of Your Full Contour Restoration

9:30AM – 10:15AM

Gary Bagheri
How to Grow Your Lab Business

10:20AM – 11:00AM

David Sklarski
Enhancing Revenue Through Implants: New Opportunities

11:05AM – 11:45AM

Rick Sonntag: RDT
Breathing Life into Zirconia: Newer materials that increase translucency and opalescence, productivity and profitability.

1:00PM – 1:45PM

Dr. Francois Lelievre
How One Touch Can Drastically Improve the Added Value of Your Full Contour Restoration

1:50PM – 2:30PM

Rami Siev
Making Profitability Easier with All on Four Implants: Designing with Ease

2:35PM – 3:15PM

Hands on and Demonstrations

Gabriele Voegele

ceraMotion® One Touch Concept: Easy, Fast, Esthetic Monolithic finalization on Nacera® zirconium oxide and lithium disilicate

Bassam Haddad

The Moon Zirconia concept - A unique creative concept for a new face of full monolithic Zirconia

Rick Sonntag

Breathing Life into Zirconia: Newer materials that increase translucency and opalescence, productivity and profitability. Learn an easier, faster, and less expensive way to provide better, more life-like esthetics using full-strength up to 1400 MPa, zirconia.

labday Chicago
Booth number: L22
Speakers room: Roosevelt 3A/B,
Bronze Level East Tower

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